Tweet
SEO-promotion case for an online toy store: we sent electric cars into space and tripled organic traffic Introductory for the project: Website opencart. Subject: IM of children's toys. Specialization: Children's transport. Starting traffic: Up to 10,000 visitors from organic search per month. Briefly about the results of work on commercial sections: The organic traffic of the site from March 2020 to March 2021, compared to the previous period, increased 3 times. The organic traffic of the site during the peak holiday period from December 2020 to January 2021 increased 4 times compared to the previous period. Growth in sales from organic traffic for the year, compared to the previous period - 221%.
Permanent niche leader in the most priority product line - "Children's electric cars". Starting positions of the project. About goals and objectives is an online store of children's toys with a warehouse at the 7th kilometer industrial market in Odessa. The store website was launched in 2018 on CMS OpenCart. Like most local email database competitors, it was little focused on the modern user and the main focus was on wholesale sales to regular customers. There was also no mention of noticeable visibility in Google search. The bulk of organic visits came from branded traffic and a few low-competitive pages. It is worth noting the great desire of the business owner to participate in the promotion process, introduce new modules, refine the site, “burn” with his project.
But at the beginning of 2020, these efforts were not enough for a noticeable growth in IM in a highly competitive niche. Starting from March 2020, the project moved to work in OdesSeo. What's planned Children's electric cars are the most marginal product category. It was the promotion of this direction that was determined by the client as the main task by which the success of the project will be assessed. Also, in a slightly lower priority were the categories: children's bicycles and strollers, radio-controlled cars. With an integrated approach to the project, it is important to give a result not only according to the set goals by the client side.
Permanent niche leader in the most priority product line - "Children's electric cars". Starting positions of the project. About goals and objectives is an online store of children's toys with a warehouse at the 7th kilometer industrial market in Odessa. The store website was launched in 2018 on CMS OpenCart. Like most local email database competitors, it was little focused on the modern user and the main focus was on wholesale sales to regular customers. There was also no mention of noticeable visibility in Google search. The bulk of organic visits came from branded traffic and a few low-competitive pages. It is worth noting the great desire of the business owner to participate in the promotion process, introduce new modules, refine the site, “burn” with his project.
But at the beginning of 2020, these efforts were not enough for a noticeable growth in IM in a highly competitive niche. Starting from March 2020, the project moved to work in OdesSeo. What's planned Children's electric cars are the most marginal product category. It was the promotion of this direction that was determined by the client as the main task by which the success of the project will be assessed. Also, in a slightly lower priority were the categories: children's bicycles and strollers, radio-controlled cars. With an integrated approach to the project, it is important to give a result not only according to the set goals by the client side.