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Inactive subscribers are a drag on your email marketing campaigns. They take up space in your database, and they can hurt your deliverability rates. It's important to identify and remove inactive subscribers from your list on a regular basis. There are a few different criteria you can use to identify inactive subscribers. The most common criteria are: Days since last open: This is the number of days since the subscriber last opened one of your emails. Days since last click: This is the number of days since the subscriber last clicked on a link in one of your emails. Number of emails opened: This is the number of emails the subscriber has opened in the past 30, 60, or 90 days. Number of emails clicked: This is the number of links the subscriber has clicked on in the past 30, 60, or 90 days.
The criteria you use will depend on your specific business and your email marketing goals. If you're sending out a lot of promotional emails, you may want to use a more aggressive criteria, such as days since last open or days since last click. If you're sending out more informational emails, you may want to use a less Italy WhatsApp Number List criteria, such as number of emails opened or number of emails clicked. Once you've identified your inactive subscribers, you can remove them from your list or send them a re-engagement campaign. A re-engagement campaign is a series of emails designed to win back inactive subscribers. These emails typically offer a discount, a free gift, or some other incentive for the subscriber to start opening and clicking on your emails again.
By identifying and removing inactive subscribers from your list, you can improve your email marketing campaigns and get better results. Here are some additional tips for identifying inactive subscribers: Use a segmentation tool: A segmentation tool can help you identify inactive subscribers based on the criteria you choose. Set up a regular check-in: Schedule a regular check-in to review your inactive subscribers and make sure you're removing them from your list on a regular basis. Be patient: It may take some time to identify and remove all of your inactive subscribers. Don't get discouraged if you don't see results immediately. By following these tips, you can identify and remove inactive subscribers from your list and improve your email marketing campaigns.
The criteria you use will depend on your specific business and your email marketing goals. If you're sending out a lot of promotional emails, you may want to use a more aggressive criteria, such as days since last open or days since last click. If you're sending out more informational emails, you may want to use a less Italy WhatsApp Number List criteria, such as number of emails opened or number of emails clicked. Once you've identified your inactive subscribers, you can remove them from your list or send them a re-engagement campaign. A re-engagement campaign is a series of emails designed to win back inactive subscribers. These emails typically offer a discount, a free gift, or some other incentive for the subscriber to start opening and clicking on your emails again.
By identifying and removing inactive subscribers from your list, you can improve your email marketing campaigns and get better results. Here are some additional tips for identifying inactive subscribers: Use a segmentation tool: A segmentation tool can help you identify inactive subscribers based on the criteria you choose. Set up a regular check-in: Schedule a regular check-in to review your inactive subscribers and make sure you're removing them from your list on a regular basis. Be patient: It may take some time to identify and remove all of your inactive subscribers. Don't get discouraged if you don't see results immediately. By following these tips, you can identify and remove inactive subscribers from your list and improve your email marketing campaigns.